Microtec Announces Branding Strategy
Microtec, a global leader of scanning and optimization solutions for the sawmilling and wood processing industry, announced the official integration and inclusion of FinScan and WoodEye within the Microtec family. From now on the two companies situated in Finland and Sweden will work under the common corporate brand of Microtec, reflecting the merger and enhanced cooperation between the companies.
“Altogether we will work towards a common goal: to be even stronger together for our customers and partners, to act globally while maintaining a local and regional presence,” states Frank Jöst, CEO of Microtec Headquarters in Bressanone/Brixen.
The new Microtec organization will consist of different competence centers and offices in six countries: the headquarters in Bressanone and Venice in Italy; former FinScan now Microtec Espoo in Finland; Microtec Rosenheim in Germany; former WoodEye now Microtec Linköping in Sweden; Microtec office in Vancouver, Can.; and Lucidyne—a division of Microtec in Corvallis, Oregon, in the U.S.
Customers will have access to an extended product portfolio based on integrated scanning and optimization solutions through all the woodworking processes: from the log yard, to the sawmill, planer mill and remanufacturing applications, the company states.
The purpose of being one brand is to combine in all Microtec’s solutions the competences, key technologies and strengths of all these companies in one global company with strong product brands.
Following the announcement of the integration of FinScan and WoodEye into the Microtec branding, Microtec revealed a new generation of longitudinal scanners for sawmill, remanufacturing and second processing applications.
“Together with our colleagues in Italy, we have worked hard during the past year to be able to launch a new range of scanners , which combines the best of the two worlds from Woodeye and Goldeneye. With the new common platform for longitudinal scanning we will take wood scanning solutions to a whole new level,” says Stefan Nilsson, CSO of Microtec Linköping.
The range will be defined by two product lines: the new Microtec Goldeneye scanners for softwood applications and the Woodeye scanners for hardwood applications. The scanners are based on a new common platform developed by a joint team from Italy and Sweden.
RELATED ARTICLES
Lucidyne Adds Trammel To Sales Team
Microtec Purchases Lucidyne Technologies
Latest News
PotlatchDeltic Announces Project At Waldo Sawmill
PotlatchDeltic Corp. is investing $131 million to expand and modernize its sawmill located in Waldo, Ark. The project will increase the mill’s annual production capacity from 190MMBF of southern yellow pine dimension lumber to 275MMBF. The company states that the investment will reduce the mill’s operating costs significantly…
Weyerhaeuser Led Company Through Key Years
George H. Weyerhaeuser Sr., who served as president and CEO of Weyerhaeuser Co. from 1966 to 1991 during an exciting period of wood products development while encountering new timber supply challenges brought on by an aggressive environmental movement in the Northwest, died June 11, 2022 in his sleep at home in Lakewood (Tacoma), Wash. He was 95…
Armor In Housing Starts Reveals Crack
U.S. housing starts dropped significantly in May 2022, down 14.4% from April to a seasonally adjusted rate of 1.549 million, according to the U.S. Census Bureau and U.S. Dept. of Housing and Urban Development monthly new residential construction report. Both single-family and multi-family starts took hits…
Find Us On Social
Newsletter
The monthly Timber Processing Industry Newsletter reaches over 4,000 mill owners and supervisors.
Subscribe/Renew
Timber Processing is delivered 10 times per year to subscribers who represent sawmill ownership, management and supervisory personnel and corporate executives. Subscriptions are FREE to qualified individuals.
Advertise
Complete the online form so we can direct you to the appropriate Sales Representative.