Microtec Announces Branding Strategy
Microtec, a global leader of scanning and optimization solutions for the sawmilling and wood processing industry, announced the official integration and inclusion of FinScan and WoodEye within the Microtec family. From now on the two companies situated in Finland and Sweden will work under the common corporate brand of Microtec, reflecting the merger and enhanced cooperation between the companies.
“Altogether we will work towards a common goal: to be even stronger together for our customers and partners, to act globally while maintaining a local and regional presence,” states Frank Jöst, CEO of Microtec Headquarters in Bressanone/Brixen.
The new Microtec organization will consist of different competence centers and offices in six countries: the headquarters in Bressanone and Venice in Italy; former FinScan now Microtec Espoo in Finland; Microtec Rosenheim in Germany; former WoodEye now Microtec Linköping in Sweden; Microtec office in Vancouver, Can.; and Lucidyne—a division of Microtec in Corvallis, Oregon, in the U.S.
Customers will have access to an extended product portfolio based on integrated scanning and optimization solutions through all the woodworking processes: from the log yard, to the sawmill, planer mill and remanufacturing applications, the company states.
The purpose of being one brand is to combine in all Microtec’s solutions the competences, key technologies and strengths of all these companies in one global company with strong product brands.
Following the announcement of the integration of FinScan and WoodEye into the Microtec branding, Microtec revealed a new generation of longitudinal scanners for sawmill, remanufacturing and second processing applications.
“Together with our colleagues in Italy, we have worked hard during the past year to be able to launch a new range of scanners , which combines the best of the two worlds from Woodeye and Goldeneye. With the new common platform for longitudinal scanning we will take wood scanning solutions to a whole new level,” says Stefan Nilsson, CSO of Microtec Linköping.
The range will be defined by two product lines: the new Microtec Goldeneye scanners for softwood applications and the Woodeye scanners for hardwood applications. The scanners are based on a new common platform developed by a joint team from Italy and Sweden.
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