Microtec Announces Branding Strategy
Microtec, a global leader of scanning and optimization solutions for the sawmilling and wood processing industry, announced the official integration and inclusion of FinScan and WoodEye within the Microtec family. From now on the two companies situated in Finland and Sweden will work under the common corporate brand of Microtec, reflecting the merger and enhanced cooperation between the companies.
“Altogether we will work towards a common goal: to be even stronger together for our customers and partners, to act globally while maintaining a local and regional presence,” states Frank Jöst, CEO of Microtec Headquarters in Bressanone/Brixen.
The new Microtec organization will consist of different competence centers and offices in six countries: the headquarters in Bressanone and Venice in Italy; former FinScan now Microtec Espoo in Finland; Microtec Rosenheim in Germany; former WoodEye now Microtec Linköping in Sweden; Microtec office in Vancouver, Can.; and Lucidyne—a division of Microtec in Corvallis, Oregon, in the U.S.
Customers will have access to an extended product portfolio based on integrated scanning and optimization solutions through all the woodworking processes: from the log yard, to the sawmill, planer mill and remanufacturing applications, the company states.
The purpose of being one brand is to combine in all Microtec’s solutions the competences, key technologies and strengths of all these companies in one global company with strong product brands.
Following the announcement of the integration of FinScan and WoodEye into the Microtec branding, Microtec revealed a new generation of longitudinal scanners for sawmill, remanufacturing and second processing applications.
“Together with our colleagues in Italy, we have worked hard during the past year to be able to launch a new range of scanners , which combines the best of the two worlds from Woodeye and Goldeneye. With the new common platform for longitudinal scanning we will take wood scanning solutions to a whole new level,” says Stefan Nilsson, CSO of Microtec Linköping.
The range will be defined by two product lines: the new Microtec Goldeneye scanners for softwood applications and the Woodeye scanners for hardwood applications. The scanners are based on a new common platform developed by a joint team from Italy and Sweden.
RELATED ARTICLES
Lucidyne Adds Trammel To Sales Team
Microtec Purchases Lucidyne Technologies
Latest News
Canadian Lumber Companies Boost U.S. Mill Activity As Domestic Production Wanes
googletag.cmd.push(function() { googletag.display(‘div-gpt-ad-1548381510056-0’); }); Canada’s top lumber companies, struggling to make two-by-fours from trees killed by the mountain pine beetle, made less lumber at home in 2014, but made up for it by increasing production…
These Things Can Take Some Time
Story by Dan Shell, Managing Editor Way back 20 years ago I had a hot lead on a hardwood sawmill in Eugene, Ore. Diamond Wood Products actually operated three manufacturing facilities in the state, but…
U.S. Hardwood Lumber Demand Indicator Lags Year-Ago Levels
Hardwood Publishing says its latest Leading Hardwood Demand Indicator (LHDI), while rising in the March through May 2015 period, is falling behind the levels of 2014. A big unknown: how much lumber China will be…
Find Us On Social
Newsletter
The monthly Timber Processing Industry Newsletter reaches over 4,000 mill owners and supervisors.
Subscribe/Renew
Timber Processing is delivered 10 times per year to subscribers who represent sawmill ownership, management and supervisory personnel and corporate executives. Subscriptions are FREE to qualified individuals.
Advertise
Complete the online form so we can direct you to the appropriate Sales Representative.