Microtec Announces Branding Strategy

Microtec, a global leader of scanning and optimization solutions for the sawmilling and wood processing industry, announced the official integration and inclusion of FinScan and WoodEye within the Microtec family. From now on the two companies situated in Finland and Sweden will work under the common corporate brand of Microtec, reflecting the merger and enhanced cooperation between the companies.

“Altogether we will work towards a common goal: to be even stronger together for our customers and partners, to act globally while maintaining a local and regional presence,” states Frank Jöst, CEO of Microtec Headquarters in Bressanone/Brixen.

The new Microtec organization will consist of different competence centers and offices in six countries: the headquarters in Bressanone and Venice in Italy; former FinScan now Microtec Espoo in Finland; Microtec Rosenheim in Germany; former WoodEye now Microtec Linköping in Sweden; Microtec office in Vancouver, Can.; and Lucidyne—a division of Microtec in Corvallis, Oregon, in the U.S.

Customers will have access to an extended product portfolio based on integrated scanning and optimization solutions through all the woodworking processes: from the log yard, to the sawmill, planer mill and remanufacturing applications, the company states.

The purpose of being one brand is to combine in all Microtec’s solutions the competences, key technologies and strengths of all these companies in one global company with strong product brands.

Following the announcement of the integration of FinScan and WoodEye into the Microtec branding, Microtec revealed a new generation of longitudinal scanners for sawmill, remanufacturing and second processing applications.

“Together with our colleagues in Italy, we have worked hard during the past year to be able to launch a new range of scanners , which combines the best of the two worlds from Woodeye and Goldeneye. With the new common platform for longitudinal scanning we will take wood scanning solutions to a whole new level,” says Stefan Nilsson, CSO of Microtec Linköping.

The range will be defined by two product lines: the new Microtec Goldeneye scanners for softwood applications and the Woodeye scanners for hardwood applications. The scanners are based on a new common platform developed by a joint team from Italy and Sweden.

RELATED ARTICLES

Lucidyne Adds Trammel To Sales Team

Lucidyne Transverse Scanner

Microtec Purchases Lucidyne Technologies

Latest News

Housing Starts Show Modest Decline In September

U.S. housing starts dipped slightly in September to a seasonally adjusted rate of 1.555 million, down 1.6% from August, but 7.4% above September 2020, according to the U.S. Census Bureau and U.S. Dept. of Housing and Urban Development monthly…

Mellott Manufacturing Log Flare Butt Reducer

By customer request Mellott Manufacturing Co., Inc. is now offering the model 70E log flare butt reducer—designed and built with the same rugged quality as the LMR debarkers and all the Mellott product lines. Adding a log flare butt reducer to a mill infeed system will vastly reduce log handling problems…

Wood Fiber Group Merges With USNR

USNR and Wood Fiber Group have announced their merger. USNR is an industry-leading global supplier of sawmill and plywood mill machinery, aftermarket parts, and technical and engineering services. Wood Fiber Group is the largest supplier of cutting tools and filing room equipment to the wood products…

Industry Patriarch Varn Passes

George W. Varn, Sr., who broke into the family turpentine business following World War II, and then along with a cousin built a chip mill and a sawmill in the late 1960s in Hoboken, Ga., called Varn Wood Products, and who became one of the patriarchs of the southern pine lumber industry, died September 4 in St. Vincent’s Hospital in Jacksonville, Fla., the same hospital…

Find Us On Social

Newsletter

The monthly Timber Processing Industry Newsletter reaches over 4,000 mill owners and supervisors.

 

Subscribe/Renew

Timber Processing is delivered 10 times per year to subscribers who represent sawmill ownership, management and supervisory personnel and corporate executives. Subscriptions are FREE to qualified individuals.

Advertise

Complete the online form so we can direct you to the appropriate Sales Representative.