Lucidyne Becomes Microtec Corvallis
Corvallis, Ore.-based Lucidyne Technologies, which was purchased in 2020 by Microtec, is now named Microtec Corvallis as Microtec finalizes its branding integration plans.
Last year, following its acquisitions of Finscan and Woodeye, Microtec rebranded Finscan as Microtec Espoo and Woodeye as Microtec Linköping in Europe.
In addition, Microtec has announced that the former Springer-Microtec in Vancouver becomes Microtec Vancouver. It reports to Microtec Corvallis which becomes the hub for the North American market as well as Australia and New Zealand.
“Lucidyne’s excellent AI technology and outstanding service quality combined with a significantly expanded product portfolio and Microtec’s global experience is the basis for a new strong player in the North American market,” explains Frank Jöst, CEO of Microtec.
“We are very proud to be able to expand the competencies in the field of artificial intelligence for Europe with our U.S. know-how,” emphasizes Patrick Freeman, former CTO of Lucidyne and now CTO of Microtec.
With the brand integration of Lucidyne, Microtec’s turquoise is now the distinctive color of the leading scanner solutions for the wood industry worldwide.
The company’s headquarters remain in Bressanone, Italy, with additional branches in Finland, Sweden and Germany.
Latest News
All The World’s A Stage
Story by Rich Donnell, Editor-in-Chief Are you aware that Timber Processing magazine has gone global? We haven’t publicized this development much, so it may have slipped by you. This issue, for example, is in the…
Here’s The Pitch
Story by Rich Donnell, Editor-in-Chief I was in a good mood on a recent Friday, thinking ahead to the weekend and planning to watch college football, when our receptionist placed the Western Wood Products Assn.…
Housing Trends
Story by Jennifer McCary, Senior Associate Editor As a baby boomer I grew up with certain expectations and accepted truisms. One of them was: Renting a home is as foolish as throwing money down the…
Find Us On Social
Newsletter
The monthly Timber Processing Industry Newsletter reaches over 4,000 mill owners and supervisors.
Subscribe/Renew
Timber Processing is delivered 10 times per year to subscribers who represent sawmill ownership, management and supervisory personnel and corporate executives. Subscriptions are FREE to qualified individuals.
Advertise
Complete the online form so we can direct you to the appropriate Sales Representative.