Brian Luoma Picked To Lead Alabama’s Westervelt Company

The Westervelt Company named Brian Luoma as President and CEO, succeeding Mike Case, who announced his retirement after more than 32 years with the company. Luoma will oversee Westervelt Lumber, Westervelt Renewable Energy, Westervelt Forest Resources, Westervelt Communities, Westervelt Ecological Services and Westervelt New Zealand.

Luoma served as executive vice president and general manager, Siding, with Louisiana-Pacific Corp.

Jon Warner, Chairman of the Board at The Westervelt Co., based in Tuscaloosa, Alabama, comments, “Brian’s proven leadership and vision will be essential in leading our company.”

“I am thrilled to join the Westervelt team,” Luoma says. “The company’s commitment to excellence and focus on sustainability are the driving forces behind 133 years of success.”

Since 1987, Luoma held roles of increasing responsibility with LP. Luoma graduated in Forestry from Humboldt State University in Arcata, California. He worked for LP while attending college, first as an assistant log scaler at the LP stud mill in Fort Bragg, California and then in the woods as a forestry technician. After graduating he worked for Simpson Timber in Korbel for a year before rejoining LP as timberlands manager in northern California. He then became wood procurement manager for LP’s Western Region. He later led LP’s Northern operations OSB group in Hayward, Wisconsin before moving to LP headquarters as head of forestry, wood procurement and logistics.

He advanced to LP’s vice president of Engineered Wood Products before becoming executive vice president and GM over LP Siding, based at headquarters in Nashville, Tennnessee.

Westervelt operates a high production, modernized southern yellow pine sawmill at Moundville, Alabama, a large industrial wood pellet plant in Aliceville, Alabama, and owns/manages 500,000 acres of timberland.