WWPA Names Jeff Keller President

Western Wood Products Assn. named industry veteran Jeff Keller as President. Keller brings in a leadership philosophy and a strong background in legislative and regulatory work within the industry. He succeeds Ray Barbee, who died in March 2025.

Keller has worked in the association field for more than 20 years, representing various industries with a focus on lumber and construction. He began his career with the California Assn. of REALTORS, later relocating to New York to represent independent building material dealers at the Northeastern Retail Lumber Assn. (NRLA). While there, he earned his Certified Association Executive (CAE) credential. He then served as the Executive Director for the New York State Rural Housing Coalition, where he rebuilt its membership, reputation and reach.

From there, Keller took on various contract positions as an executive director to help organizations transition, grow, and institute best practices for greater efficiency. In 2022, he relocated to the Pacific Northwest to return to his passion for the lumber industry with the Western Wood Preservers Institute.

Keller received his B.A. from the University of Southern California and his M.S. from the Georgia Institute of Technology.