Rayonier Will Stay Rayonier
Rayonier will maintain the Rayonier name after a thorough review of alternatives following its recent merger of equals with PotlatchDeltic, while also introducing a new corporate logo that reflects a fresh brand identity for the combined company.
“In a spirit of collaboration following our transformative merger of equals, we considered numerous alternatives for a new company name,” says Mark McHugh, President & CEO. “We also considered the rich history, considerable brand equity, and established market presence of both the legacy Rayonier and PotlatchDeltic corporate brands. Ultimately, the new Board of Directors and senior leadership team of the combined company agreed that the new organization would be best served by retaining the name ‘Rayonier,’ while also introducing a refreshed corporate logo that reflects the beginning of a new era as a combined company. This approach will allow us to honor our proud history and leverage our strong brand equity among stakeholders, while also mitigating the cost, complexity and potential risk of confusion in adopting an entirely new corporate identity.”
Rayonier owns nearly 4.2 million acres of forests across 11 U.S. states, with a strong presence in the U.S. South and Northwest, and operates six sawmills, an industrial-grade plywood mill, residential and commercial real estate developments, and a rural land sales program.
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