No Barnum & Bailey Act But We’re Trying
Article by Rich Donnell, Editor-In-Chief, Timber Processing September 2020
If you didn’t know any better, you would think the Timber Processing & Energy Expo, scheduled for September 30 to October 2 in Portland, Ore., has not been cancelled. You probably do know better, if you’ve seen the numerous announcements that indeed it has been cancelled until the next one in 2022. But as you can tell from this issue of Timber Processing, TP&EE lives on…at least in print, and in video, too, for that matter.
What am I talking about?
TP&EE of course is produced by Hatton-Brown Expositions, an affiliate of Timber Processing magazine, which serves as the media host of the event in Portland, which would have been the sixth TP&EE since we started it in 2010. When we decided to cancel the show due to the virus, we quickly realized that the September issue, which was to be the show preview issue, was left flapping in the wind. Many equipment companies that had signed up to exhibit had also planned to advertise in the September issue.
We’ve already started the exhibit sales process for the 2022 show, and any company that had signed on for 2020 is able to keep that booth space and put any payments they had already made for 2020, toward 2022.
But before we totally left the 2020 TP&EE, we felt inclined to give it one last hurrah. Alas, we decided that any company that had signed on to exhibit for 2020 and also advertise in this issue would be invited to submit at no additional cost an editorial profile and photo related to their products and technologies for inclusion in the never-say-die TP&EE Showcase section.
Forty-five exhibitor/advertiser companies took us up on it, and the result is a Showcase that spans across 40 pages of this magazine. If you had planned to attend the show in person, or even if you hadn’t, you now have at your fingertips a quick read on the latest product and technology offerings from the leading equipment companies in the sawmill industry.
In addition, we’ve invited these companies to submit two-minute videos on some aspect of their operations and products. Those videos will be accessible during the same dates as when TP&EE was supposed to be held, September 30 to October 2.
A video can say a lot about a company and its promotional skills. And you’ll be able to have them all in front of you at the same time to check out what these companies have to say, especially with regard to their new technologies.
So on those dates, go to:
A final note: The video site is not attempting to be a virtual expo. It’s straightforward: go to it, click on some videos and watch. We were approached about considering a virtual expo for the Portland show this time, but it was too late in the game and frankly we’d like to see one or two other expos “successfully” pull these off before we test those waters.
Meanwhile, we miss trade shows and setting up our booths and talking personally to hundreds of sawmillers. While our company and many companies have discovered virtual skills during the pandemic, we feel that when large groups of people are allowed to gather out in public again, in-person trade shows may have more relevance than ever.
WISH YOU WERE HERE (OR I WAS THERE)
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