GP Redeveloping Headquarters Site

Georgia-Pacific announced in September initial plans for one of the country’s largest mixed-use redevelopments and the intent to transform its iconic 51-story world headquarters in downtown Atlanta and the surrounding city block into a thriving center for innovation and community engagement. The downtown location will be reimagined into a dynamic mix of residential living, modern office spaces, retail, restaurants and a landscaped central plaza for gathering. This project reaffirms Georgia-Pacific’s commitment to the future of downtown Atlanta and promises to set a new standard for adaptive reuse. 

The proposed development, scheduled for completion in fall 2027, includes the following:

• More than 400 apartment units on the tower’s uppermost floors, among the highest in the Southeast
• +/- 125,000 sq. ft. of retail, restaurant and entertainment space
• +/- 600,000 sq. ft. of Class A office space anchored by Georgia-Pacific and Koch
• +/- 35,000 sq. ft. dedicated to a large central plaza
• More than 2,100 parking spaces, plus adjacent MARTA and Atlanta Streetcar transportation access
• Future multi-phase development plans include opportunities for a hotel and additional retail and residences

Georgia-Pacific President and CEO Christian Fischer comments, “The office landscape has changed, and we recognize that the adaptive reuse of our site and office tower can create greater long-term value. We are also acutely aware of the need for more residential, shopping, dining, and entertainment options in our downtown neighborhood, which is why Georgia-Pacific is excited to provide a space that will offer unmatched opportunity in downtown Atlanta.” 

The Georgia-Pacific Center has been an architectural landmark since its completion in 1982. Notable for its iconic stair-like design made of pink granite, it occupies the historic site of DeGive’s Grand Opera House, later the Loew’s Grand Theatre, where Gone with the Wind premiered in 1939. With its distinctive design and historical significance, this project will pay homage to Atlanta’s rich cultural past while shaping its dynamic future.