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Esterer WD Reveals New Bold Logo


Since 1862, Esterer WD with 250 employees today in Altötting and Reutlingen, Germany, has been one of the worldwide leaders in supplying sawmill equipment. Commitment to quality, reliability and customer focus count among the most important values within the company and contribute to ongoing success.

EWD has enjoyed considerable growth in recent years and has taken several, successful steps toward digitalization. The company, always known for realizing new possibilities, is facing these challenges and developing a comprehensive vision for the future. For this EWD is drawing on its values and experience from the last 160 years and combining these with a large portion of innovative spirit and willingness for development.

This will also be reinforced in a new, confident company image.

The previous EWD logo, with the letters outlined, will change to three solid, bold letters. They reflect the stability of the company within the market. The company color remains the timeless, elegant grey of the trusted machines and shows technical and classical values.

The new external image can be seen in different channels in the future. At the end of 2022 the new EWD Linkedin channel was launched. A TikTok presence is also planned to target future talent. The next step in the plan is an optimized Internet presence, which reflects the relevance of the company EWD online.

“However, in all you will repeatedly find the future company values: Tradition and innovation; awareness of the past and future orientation; stability and flexibility,” the company states.

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