Neither rain nor snow nor a rotten economy, heck, not even a disastrous fire, could keep a good lumber business down.
The saga of Whiteman Lumber Co., stretching back four generations and countless changes in the industry, marches forward as a success story in the North Idaho business world with few peers.
Never mind that the timber industry, once a stalwart with mining atop Idaho’s economic hierarchy, has fallen on hard times that have engraved RIP on the headstones of many of its businesses and suppliers. Not Whiteman.
Even after fire razed the mill on Jan. 5, 2009, the facility is up, running and grinding out fine wood products that look and smell an awful lot like money.
Owner Brad Corkill explained that mills producing wood products as commodities have to increase production almost daily to stay viable. “The production level doesn’t change here; it’s the same every day,” he said during a tour of the operation in late February. “Where we make our living is finding some new corner in the marketplace. And we’ve been pretty good at it.”
From The North Idaho Business Journal: http://nibusinessjournal.com/2012/03/success-in-the-lumber-industry/